Ogilvys law（奥格威法则）.docVIP

Ogilvys law（奥格威法则） Ogilvys law Ogilvys law (Ogilvys Law), also known as Ogilvies law and Ogilvies law Everyone hires people stronger than ourselves, and we can be giants. If you use fewer people than you, then they can do worse things than you do. Presenter: Ogilvie, President of Ogilvie Mather, USA The origin of the ogilvys law Ogilvys law comes from such a story. Ogilvie, President of the Ogilvie Mather company, held a board meeting at the meeting table with a similar doll in front of each of the directors attending the meeting. Directors are somehow at a loss about what to do. Ogilvie said, lets open it and see, thats yourself. so they opened the doll and looked at it. There was a baby in the big doll. There was a little doll in the doll. They continued to open, inside the doll, one smaller than the other. Finally, when they open the inside of the doll, see a small piece of paper inscribed ogilvie. The note reads, if you hire people who are weaker than you, we will become a dwarf nation and become a gnome company.. On the contrary, if every time you hire bigger than you people, we shall become a company of giants. The previous sentence fits in with the order from the big doll to the Chinese doll to the little doll, and the latter sentence coincides with the order of the little doll to the Chinese doll and the big doll, and the wise directors see it. The affair left a deep impression on every director and, in the years to come, they all tried their best to appoint talented people. Ogilvys law emphasizes the importance of talent. A good company, of course, is because it has good products, good hardware facilities, and a strong financial support, but the most important thing is to have excellent talents. Light, wealth and material can not bring about any new changes. Only a large number of talented people are the most important and essential. Management Law A L continued Placebo effect Luvis theorem Aerbade theorem of Ramsdens law The black box model of blue sneden