市场精耕,细化营销 佳人有约品牌突围策略透析（Market farming, refine marketing about beauty brand strategy of dialysis）.docVIP

市场精耕,细化营销 佳人有约品牌突围策略透析（Market farming, refine marketing about beauty brand strategy of dialysis） At present, the world cosmetics annual sales of nearly 100 billion U. s.dollars, of which the United States accounted for 25%, Western Europe accounted for 30%, Japan accounted for 16%, other countries accounted for 29%. It is worth noting that, in recent years, East Asia and South Asian countries, with the rapid economic development, personal consumption level rising, coupled with a large population and other factors, its cosmetics consumption market has increased year by year, has become the international trend. At present, Chinas cosmetics industry has maintained steady growth with an average annual rate of 15%. In 2002, the total sales reached 45 billion yuan, ranking second in asia. This year, the entire beauty cosmetics market is expected to have a total demand of 70 billion yuan, the entire market demand is huge. At present, the domestic professional cosmetics industry in a short period of twenty years, the rapid development of the rapid development of 12 million employees, thousands of companies and tens of thousands of brands, the pace of development so that other industries dumbfounded. Everyone in the fierce market competition to cultivate a huge consumer market, a low cost low threshold makes products derived from the rapid expansion of product brand with high quality and low quality between low and high each run, with each other, intrigues, rapidly enhance the brand in a short time by the market speculation and product efficacy in the consumer; on the other hand, the consumption of many brands in the shadow of reputation, in fact hard to match, resulting in a product, the product rate quickly shortened, more is falling too fast. How to develop and consolidate the market has become the biggest problem of the current line cosmetics enterprises, it is in this context, how do we re find a way out, how to re find brand breakthrough?. In the cosmetics inside, many