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企业竞争情报机构该如何操作(How should the competitive intelligence agencies operate).doc
企业竞争情报机构该如何操作(How should the competitive intelligence agencies operate)
Enterprise competitive intelligence agencies how to operate?
South Koreas Samsung Corp stationed in the United States Losangeles staff saw a message through the newspaper: the importation of cheap Korean products, finally an American Guitar Factory will be closed. The staff put the message back to the headquarters in Seoul, competitive intelligence department headquarters immediately following the analysis of the information: the guitar is a symbol of the American spirit of independence and freedom, its gone like a cowboy disappear will make Americans to accept. The United States may take restrictive measures on guitar imports, Congress will probably by raising tariffs to protect the United States this symbolic industry. So the Samsung Corp to seize the time, as far as possible to be more guitar transported to the United States, warehouse. Just as they expected: the United States Congress raised tariffs on imported guitars. Because Samsung has a large number of inventory, so although the tariff in effect, but it still earn high profits.
This example shows that with the diversification and globalization of economy, market factors become more and more, more and more complex. The enterprise wants to be in such a complex and volatile environment foothold, it must work in the collection and analysis of competitive intelligence through legal means to carry out all the competitors, competitive environment. To find business opportunities and threats, reduce the market reaction time, avoid the accident in the market, so as to improve the enterprise competitive advantage. However, in actual operation, many competitive intelligence departments are non-existent, did not play a real effect. Why did this happen? Competitive Intelligence Department of the enterprise should be how to effectively work? This will help you to establish an efficient competitive intelligence department.
One, why not the efficient op
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