2017年高级商务英语考试完形填空备考练习.docVIP

2017年高级商务英语考试完形填空备考练习 本文档格式为WORD,感谢你的阅读。 最新最全的 学术论文 期刊文献 年终总结 年终报告 工作总结 个人总结 述职报告 实习报告 单位总结 演讲稿 2017年高级商务英语考试完形填空备考练习 　　The mountain turns around, but towards the peak extension.以下是小编为大家搜索整理的2017年高级商务英语完形填空备考练习，希望能给大家带来帮助!更多精彩内容请及时关注我们应届毕业生! 　　THE ART OF PERSUASION #39;Let me send you our brochure #39; is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, #39;Who will the brochure be sent to? #39; #39;What do we want to achieve with it? #39; The truth is that a brochure has usually been produced for no other reason than that the competition has one. 　　However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the company #39;s product range to new customers by mail is a different task from selling a new season #39;s collection to existing customers. 　　The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don #39;t get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you. 　　Instead,