消费者行为学，e-霍金斯Chap.docx

Chapter 15Information Search?Multiple Choice Questions?1.How has the Internet changed consumers ability to search for information???A.?allows easy access to manufacturers websitesB.?allows easy access to other consumersC.?allows easy access to government agenciesD.?expands the ability of marketers to provide information to consumersE.?all of the above?2.Which of the following statements is FALSE regarding information search???A.?The amount of search depends on purchase involvement.B.?Searching for information is free.C.?Information search involves mental as well as physical activities that consumers must perform.D.?The initial search generally produces a set of guides or decision restraints.E.?Search has benefits such as finding a lower price or getter higher quality.?3.Once a problem is recognized, relevant information from long-term memory is used to determine if a satisfactory solution is known, what the characteristics of potential solutions are, what are appropriate ways to compare solutions, and so forth. This is referred to as _____.??A.?internal searchB.?external searchC.?primary searchD.?ongoing searchE.?evoked search?4.Nakeisha wants to purchase some new make-up, but she wants something different from what she is currently using. Since she has experience with this product, she just thinks of the other products she has tried and decides to purchase one of those. Which type of information search has Nakeisha performed???A.?internal searchB.?external searchC.?primary searchD.?secondary searchE.?evoked search?5.Which type of search can involve independent sources, personal sources, marketer-based information, and product experience???A.?internal searchB.?external searchC.?primary searchD.?secondary searchE.?evoked search?6.Nathan is purchasing a new computer, so he asks his friends and family for help in selecting one. He also has searched the Internet and visited the Dell, Gateway, and Apple websites and has consulted Consumer Reports. Nathan is conducting wh