如何开发经销商（How to develop distributors）.docVIP

如何开发经销商（How to develop distributors） How to successfully develop new channel distributors (agents) Generally speaking, when a manufacturer enters a new market for the first time, it does not have a comprehensive understanding of the market situation and wholesalers. They usually send one or two business managers to the wholesale market in the capital city of the province to visit wholesalers one by one, distribute the general situation of the manufacturer and the relevant publicity materials of the products, and then negotiate with the interested wholesalers after a round of rounds. They also go to large stores to investigate the distribution of competing goods and wholesalers. Often ten or twenty days of investigation, the final harvest is a number of wholesalers willing to sell, but the image of wholesalers to spend money or to spend a lot of time. In the case of weak brand appeal, and wholesalers basically do not recognize the enterprise brand, how to find a suitable dealer in the new market smoothly, so as to quickly open the market? First, the advantages and disadvantages of choosing agents Enterprise marketing well, certainly can not do without a strong channel capacity, terminal operation of a solid dealer team. So what is the purpose of choosing agents? 1: let manufacturing and marketing shunt The enterprise is responsible for building a good brand carrier. Give the agent a reasonable sales policy. And agents in the overall brand strategy of enterprises under the premise of regional brand operation, do a good job of product distribution, brand promotion, after-sales service and so on, the common operation of the market. 2: reduce enterprise risk, reduce market development costs Choosing agents to operate the market can reduce the duplication of institutions, and use the sales network of agents to reduce the cost of channel construction. Manufacturers and agents is a community of interests, fees, terminal construction fees, promotional fees, wages and other s