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International Journal of Retail Distribution Management
Vol.3, No.5, 2017
The research of stores under the new retail
Roy Park
Published online: 2017.
Abstract
In early June, 2016, united business network in the industry for the
first time put forward the concept of new retail, and organize relevant
discussions, meetings, open WeChat public with the same number and
update the APP. The new retail has become the hottest word in the
retail business development in 2016. All parties are on the new retail
put forward their own views, also makes the offline stores all managers
more profoundly understand the development trend of the retail industry.
For our retail stores, from the traditional retail model to the new retail
development, must revolve around the following three aspects to realize
the change of innovation.
Key words: retail innovation, new retail, e-business
1 The overview of new retail
For the new retail concept, in the industry have different point of
view, some expressed doubt or dont understand. The new retail can really
promote the development of industry, which may be controversial
problem. Whose new retail will be how to reduce inventory, reduce
inventory, offline business entities and online can truly integration, how
to reconstruct the relationship between producers and consumers on
issues such as left. This has caused a lot of reading and doubts. Years
earlier, the businessman understanding of line is that if you want more
good sales, you must put a better marketing from the traditional way to
Internet. And now the Internet has far more than just a sales, marketing
channels, but can help merchants build brand, for users of lifecycle
management, to acquire new users, maintenance of old customers, arouse
the sleepi
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