TAFE102High class 营销策划方案中英文.doc

Marketing planning 营销策划书 TAFE102 High class Members: 成员： Xiao ping XI奚晓萍 Shao long YANG杨少龙 Jin yu HUANG黄金玉 Li yu SU苏丽瑜 Jia xin HUANG黄嘉欣 Contents 目录 Background…………………………………………………..1 背景…………………………………………………………….1 Analysis and Suggestion ………………………………….2 调查分析和建议……………………………………………….2 Marketing plan……………………………………………….7 营销方案……………………………………………………….7 Budget………………………………………………………...8 预算…………………………………………………………….8 Emergency plan and conclusion …………………..…………………………………………......9 应急方案和总结……………………………………………….9 Background In 2010, Bangbang JO Soybean-milk store is established inside the Selling Students Market. It is in the charge of senior student Zheng li hong for the allocation of school. There are totally 15 students including Zheng responsible for the store. Opening hours are from 6：50 am to 10:30 pm. 棒棒JO豆浆店创立于2010年，位于启航学生超市，来源于学校的分配，现由大三的郑丽红担任负责人。店里员工包括负责人在内一共有十五名，经营时间是每天早上6:50分至晚上10:30分。 The store aims at high degree of customers’ approval, and popularity among all customers to lead the new fashion of fresh drinking culture. 棒棒JO的目标是赢得市场消费的高度认可，受到广大消费者的青睐追捧，引航当今时尚鲜饮消费文化新潮流。 Our slogan is “just come , poor or rich; just drink, joy or sorrow”. Reasonal and preferential price with high quality will guarantee every customer’s safty. 棒棒JO豆浆店的口号是“穷也罢，富也罢，来吧；喜也罢，忧也罢，喝吧！”在价格方面，除合理的产品定价以外，始终保证产品的质量，承诺给予最大的优惠，让每个人买得开心，喝得放心。 Analysis and Suggestion 调查分析和建议 We?took BangBang?JO?store employees?and?students from Guangdong?Industry Technical College as the object for the survey. 我们以广东轻工职业技术学院学生的消费群体以及店内的员工作为调查对象。 First part, we use face to face survey of the employees, to carry out an question and answer investigation. 第一份： 我们采取面对面的调查方式，与店内员工进行问答调查。 Findings are the following: 调查结果如下： Since September 2011, this store has got a new manger. 自2011年9月开始，另选了新的负责人。 Because of the inflation, the price is rising, sale price had increased. 物价上涨，成本高，导致销售单位价格提高。 Customer flow is small. 客流量不多。 Competing goods. 同类产品的竞争。 Second part, we use questionnaire survey of 27 students from Guangdong?Industry Technic