在线影评留言回帖初探：以电影 《我不是潘金莲》为例.pdfVIP

Advances in Social Sciences 社会科学前沿, 2018, 7(2), 182-188 Published Online February 2018 in Hans. /journal/ass /10.12677/ass.2018.72031 Preliminary Study of Message Replies to Online Film Reviews: Taking “I Am Not Pan Jinlian” as an Example Yaoxin Xu The Institute of Media and Design, Shanghai Jiao Tong University, Shanghai th th th Received: Feb. 5 , 2018; accepted: Feb. 20 , 2018; published: Feb. 27 , 2018 Abstract In recent years, the way people read and make film reviews is undergoing changes. More and more people tend to exchange views and share ideas after seeing films. A large number of online mes- sages and comments in the film culture are valuable and are therefore worth attention. People who write film reviews as well as leave comments can all be regarded as film critics. They are of great significance to the marketing strategies and box office of films. Users’ discussion, informa- tion exchange and knowledge construction can attract more constructive ideas, which will help promote the quality of films. In order to gain a better understanding of the present situation of on- line feedback, this study focuses on the replies and knowledge constructions of the online review. “Online review” is based on the new media environment and is aimed at sharing, interaction and communication. This study makes an in-depth analysis of content of the replies, classifies them into different categories so as to explore the levels of knowledge construction and the mindset of users. It utilizes content analysis method to categorize and summarize the users’ replies in order to explore whether the comments about knowledge construction are meaningful to the interpre-