Color Psychology and Marketing - UMBC An Honors University 马里兰大学的荣誉色彩心理学及营销.pptVIP

Color Psychology Color “meaningful constant for sighted people” “powerful psychological tool” Positive or negative effect Applications Logo design Web site design Book cover Package of a product And more… Psychology of Color Based on Western Hemisphere Black White Gray Red Blue Green Yellow Orange Purple Brown Psychology of Color - Black Color of Authority and Power, Stability and Strength Intelligence Thinner appearance Evil Grief A serious color that evokes strong emotions Easy to overwhelm people with too much black Psychology of Color - White Color of Purity, Cleanliness Safety of Bright light Absence of color (Neutrality) Creativity Compression of all colors in the color spectrum Psychology of Color - Gray Practical Timeless Middle-of-the-road Solid Too much: nothingness Shade of gray – old age, death, taxes, depression Silver – giving a help hand Psychology of Color - Red Good for drawing attention Attracts eyes Color of energy, movement, and excitement Not a good color to over-use Symbol of life Pink – love, giving, romance, soothing Psychology of Color - Blue Calming – Skies and Seas Too much – cold, uncaring Steadfastness Dependability Wisdom and loyalty (uniforms) Becomes more productive Psychology of Color - Green Color of growth, nature, and money. Another calming, soothing color Dark forest green is associated with conservative, masculine, and wealth Envy, good luck, generosity, and fertility Peace, harmony, comfortable nurturing, support, and energy Psychology of Color - Yellow Laughter, happiness, good times Brain releases seratonin which makes people more optimistic Too much – temper flare, dominant color Speeds up metabolism Creativity Psychology of Color - Orange Happy, energetic, warmth Ambition New dawn in attitude Psychology of Color - Purple Wealth, prosperity, rich sophistication Simulates brain activity in problem solving Mystery, wisdom, respect Psychology of Color - Brown Reliability, stability, and friendship Natural, organic Basic