经验交流 翻译(多篇).docVIP

经验交流 翻译(精选多篇) 第一篇：翻译交流 as was detailed at the beginning of this book, the advertising strategy document will include the campaigns objective(s); facts about the brand which show the objectives to be realistic; the brand’s competitors, with details of their advertising and marketing campaigns; a summary of any relevant market research – saying why consumers use the brand, and why they do not; the message the campaign must communicate, and the tone in which it must be communicated; which media are likely to be used for the campaign; the budgets available both for the preparation of the advertisements and for the media campaign; a timescale for both the preparation of the advertisements and for the duration of the media campaign; any other details felt to be especially important in this instance; and, particularly, the target market at which the campaign will aim. 正如这本书的开头,广告策略文件将包括此活动详细的实旨;事实证明这个品牌目标是现实的;品牌的竞争对手并注明其广告以及市场营销活动;总结有关市场研究---说明消费者为什么使用该品牌,以及为什么不使用,信息必须运用活动来交流，通过媒体把它传达出来;媒体可能被用来进行该活动;这个为能够对广告的准备和媒体活动有效地做了预算;一个为了广告的准备和媒体活动的持续的时间标度;在这种情况下，任何其他的细节都感到格外重要，特别是目标市场的活动目标。 1: as was detailed at the beginning of this book, the advertising strategy document will include the campaign’s objective(s); 将as was detailed盖住后,可以看成是修饰后面的定语从句,所以详细是用来解释此活动的, campaigns objective(s)表面意思是现实的目标,用更好的词语来表示则是”实旨. 2: the message the campaign must communicate, and the tone in which it must be communicated; 一开始是翻译成运动必须要传达信息,之后认为传达信息就是指互相交流,根据后面的句子可知是通过媒体把它传达出来的. 3: the budgets available both for the preparation of the advertisements and for the media campaign; a timescale for both the preparation of the advertisements and for the duration of the media campaign budgets是”为什么做预算,自然就是修饰后面的广告的准备和媒体活动.后面一句也是同样的翻译方法. 第二篇：翻译的文化交流障碍 翻译的文化交流障碍，翻译手段及解决措施 随着全球经济与科技的不断发展，加强与他国各方面的往来越来越成为必要。在这样的大环境下，以语言交流为中心的翻译工作也变得越来越重要。面对这样的新形势，加深对翻译本质及其目的的认识有助于摆正翻译研究和实践的发展方向以便使其更好的为本国社会发展服务。 一、语言与文化的关系 许多语言学家在谈到语言时都不可避免的论及文化。那么什么是文化？为什么语言与文化总是难解难分？ 根据《辞海》的解释，文化“从广义上说，指人类社会历史实践过程中所创造的物质财富和精神财富的总和。从狭义来说，指社会的意识形态，以及与之