东莞市提升城市文化形象问题研究.docVIP

学 号： 200915042063008 毕业论文（设计） 东莞市提升城市文化形象问题研究 学生姓名 HMZ 专业名称 行政管理 指导教师 ZY 网络教育学院 2010年4月23日学 号： 200915042063008 华南理工大学网络教育学院毕业论文（设计） 东莞市提升城市文化形象问题研究 指导教师： ZY 学生名称： HMZ 专业名称： 行政管理 论文提交日期：2010年4月23日 论文答辩日期：2010年6月19日 论文评阅人：  摘 要 城市形象是城市的名片，是城市获得发展的条件。城市形象对于城市获得社会支持、公众认可起着重要作用。在分析城市形象上提出了城市形象塑造的 Abstract Image of the city is the citys business card, access to development in urban conditions. City image for the city access to social support, public recognition and to enhance the competitiveness of the city plays an important role. This paper analyzes the issue of shaping the image of the city to put forward as an example, Dongguan City, urban culture of urban image-building function and promote the issue. Elaborated in his discussion of the main shape the meaning and role of city image, the image of Dongguan City status quo, with reference to famous image of the city to promote the city, starting from the field of culture, from the history, culture, quality of the people, urban influence, character, strength of the four put forward to shaping the image of the city of Dongguan City, countermeasures and ideas. This paper that the overall city image of the citys spirit and style, is the city comprehensive, global image, including the citys overall style and appearance, overall values ??of urban residents, mental outlook, and cultural standards. To enhance the image of the city can be the spirit and style of the whole city and other material to be refined, sublimated, and shaping the image of a unique urban culture, give full play to the functions of cities, and fundamentally change the current duplication of urban construction, general tendency to