基于游客感知的旅游资源开发——以巴里坤为例-tourism resources development based on tourists perception a case study of balikun.docxVIP

摘要随着“十二五”规划的开展，新疆旅游业也将会迈入一个新的发展阶段， 巴里坤是古代重要的军事基地和古丝绸之路新北道的重要节点，蕴藏着几千年 的历史文化和特殊的区位条件、自然环境，赋予巴里坤县的旅游资源具有丰富 的文化内涵和独特的自然风光。随着生活质量的改善，出门旅游已经成为人们 物质生活的一部分，对巴里坤县旅游资源进行评价，以便找准定位，开拓市场。文章在总结国内外旅游资源评价研究文献的基础上，通过对巴里坤县旅游 资源定性和定量分析，通过对客源市场问卷调查，对游客旅游偏好进行分析， 初步提出巴里坤县旅游业发展中存在形象不清、基础设施滞后等问题和树立品 牌效应、解决基础设施滞后、区域合作等解决对策。主要进行了六方面内容的研究： 第一部分，绪论部分，主要总结了国内外旅游资源评价的研究内容、研究方法研究背景、意义等方面的总结陈述。 第二部分，旅游资源开发的理论基础部分，主要介绍了旅游资源的概念、特点、分类、评价、开发等具体内容。第三部分， 巴里坤旅游环境概况部分，主要对评价地的自然环境，社会经 济发展条件进行了介绍。第四部分，巴里坤县旅游现状分析，结合游客感知性性评价分析存在问题。 第五部分，巴里坤旅游资源保护与开发建议，针对游客感知性分析县内旅游业存在问题，提出解决对策。 第六部分，结论关键词：巴里坤；旅游资源；游客感知性评价IAbstractWhile “12 5” the plan development, the Xinjiang tourism will also be able to enter into a recent development phase, the BaLiKun principle will be the ancient times important military base and the ancient Silk Road new north important node, was containing several millennium historical cultures and the special position condition, the natural environment, entrusted with BaLiKun the Yin principle county the tourist resources to have the rich cultural connotation and the unique natural scenery.Along with the quality of life improvement, went out the traveling already to become the people material life a part, carried on the appraisal to the BaLiKun principle county tourist resources, in order to look for the accurate localization, developed the market.The article in summarizes in the domestic and foreign tourist resources appraisal research literature foundation, through to BaLiKun principle county tourist resources qualitative and quantitative analysis, through to the source of tourists market questionnaire survey, travels to the tourist carries on the analysis by chance, proposes in initially the BaLiKun principle county tourism development the existence image unclear, questions and the setting up brand effect, solution and so on infrastructure lag solution countermeasures and so on infrastructure lag, region cooperation.Mainly has conducted six aspect content research:The first part, the introduction