基于资源视角的我国家电上市公司多元化战略选择分析-analysis of diversification strategy choice of domestic appliance listed companies based on resource perspective.docxVIP

AbstractShouldtheenterprisesetfootinthenewgreaterprofitspaceorexpandindifferentfieldsoforiginalindustrywhenfacingthediversificationstrategychoice?Resource-BasedTheoryarguesthatitshoulddependontheresourcestheenterprisehadandcontrolledatthattime.Onthebasisofsummarizingtherelatedresearchandliteraturesonresourcetheoryanddiversificationstrategybyforeignanddomesticscholars,wehavearelativelysystematicresearchfortheinternalrelevanceproblembetweenresourcesoftheenterpriseanddiversificationstrategytype.ThispaperchoseChinashouseholdelectricalappliancelistedcompanyassample.Firstly,thispaperanalyzedthestatusandcauseofdiversificationstrategyofChinasHouseholdElectricalApplianceListedCompanies;Next,accordingtoexistingtheoriesandtheindustrycharacteristicsofChinasHouseholdElectricalApplianceListedCompanies,thispaperproposedourresearchhypothesizes,andbuildedamultivariateregressionmodelabouttherelationshipbetweenenterpriseresourcesandthechoiceofdiversificationstrategytype.Then,thispaperusedSpsssoftwaretomakeregressionanalysisbycollecteddataandgottheconclusions.Finally,throughcaseofmultiplicationexpansionofQingdaoHaier,thispaperfurtherstudyhowenterpriseresourceactupondiversificationstrategieschoice,thusinfluencingenterprisebusinessperformance,makingresearchconclusionmorecomprehensive.TheRegressionresultsshowedthat,tangibleresourceshavearemarkablynegativerelationshipwithtwokindsofdiversificationstrategytypeofCHEA.Co.LTD,Whetherrelatedorunrelateddiversificationstrategy;ThetechnicaltalentproportionandKnowledgelevelofhumanresourcehavethesameimpactonthediversificationtypeofCHEA.Co.LTD,havinganegativerelationshipwithDR,whilehavingapositiverelationshipwithDU;GoodwillintangibleresourcehasaremarkablypositiverelationshipwithDR,whilehavinganegativerelationshipwithDU,butthenegativerelationshipisnotremarkable,intangibleassetshavenosignificantcorrelationwithtwokindsofdiversificationstrategytypeofCHEA.Co.LTD.FinancialresourceshaveasignificantlynegativerelationshipwithDU,whilehaveapositiverelationshipwi