电子商务毕业论文格式范文.docVIP

电子商务毕业论文格式范文 篇一：电子商务毕业论文范文 单位_ 学号 _ 南昌商学院电子商务期末论文 （国际经济贸易专业） 麦考林营销模式 姓 名 杨 清 华__ 专 业_国济经济贸易_ 指导教师 江西农业大学南昌商学院 二0一一年十二月 摘要 随着电子商务的发展。麦考林公司建立麦网（）经营服装、首饰、家居用品、美容保健、鞋包、配饰、宠物用品等多种产品，并以邮寄、送货上门等方式进行交货。通过提供全面、及时、便捷、高品质的在线商品销售和服务，建立功能多元化、使用简单快捷、购买满意方便的线上百货商店。公司以其创意新奇的多渠道营销模式、强大的资金优势和技术力量、完善的供应链系统、多功能的付费方式。再加上 优秀的产品质量、富有竞争力的价格、优异的客户服务使它树立了直复式营销行业领导者的地位。成为中国消费者首选的购物网站 【关键词】营销模式 ，服务，产品质量 Abstract With the development of e-commerce .Mecox Lane company through establish their own website ( ) ,engage in clothing, jewelry, household items, beauty care, shoe bag, accessories, pet products and so on many kinds of products , and delivered by mail or door to door way , By providing comprehensive and timely high quality goods online convenient sales and service, building function pluralism use simple and quick buy satisfaction convenient online department store . The company with its originality novel multi-channel marketing mode ,formidable capital advantage and technical force ,consummate supply chain systems , and supportmany kind of paying ways. Plus the outstanding product quality, competitive price and excellent customer services make it set up the direct marketing industry leader double entry. To be consumers shopping website of first choice 目 录 摘要 .............................................................................................................................. I Abstract .......................................................................................................................... II 绪论 ............................................................................................................................. 4 一、中国网络市场现状分析 ........................................................................................ 5 二、 麦考林的盈利模式 ............................................................................................. 6 三、麦考林的营销模式 ............................................................................