人教版 选修9unit5 How advertising works readingPPT.ppt

Enjoy an ad. Skim the text and predict the content. Skimming Listen and pay attention to the following words. Who…? Why…? Where…? How…? Choose the correct answers. 1. Who advertises?( ) A. business B. individuals C. organisations D. associations 2. Why do they advertise?( ) A. to inform the public B. to sell their goods C. to educate the bad guys D. to fool people A.B.C.D A.B Divide the text into four parts. Part I. (para ) Part II. (para ) Part III. (para ) Part IV. (para ) Introduction What is an ad? How do adve