Notes prepared by Dr L KerschbergINFS 770 Knowledge(学习资料).ppt

Notes prepared by Dr. L. Kerschberg INFS 770 - Knowledge Management for E-Business; Strategy, according to Gordon Petrash, is a plan and a process that accomplishes the enterprise’s desired outcome. It is a plan for action with clear and measurable goals linked to these outcomes. Peter Senge says “leadership is the capacity of a human community to create its future.” In operation “leadership is the ability in an organization to initiate and to sustain significant change, to work effectively with the forces that shape change.”;Shell Oil planning director Arie de Geus, says that over the long run, superior performance depends on superior learning. A Shell study showed that “a full one-third of the Fortune 500 Industrials listed in 1970 had vanished by 1983.” Citibank CEO Walter Wriston: “The person who figures out how to harness the collective genius of the people in his or her organization is going to blow the competition away.”;Fortune Magazine: “The most successful corporation of the 1990s will be something called a learning organization, a consummately adaptive enterprise. Adaptiveness is the first stage for the learning organization. The second phase is generative learning. The total quality movement in Japan has moved from adaptive to generative; from “fitness to standard” in making the product more reliable, to “fitness to need” in which the designers understand what customers want, or to create a “latent need” in the customer, that is what customers might really value but have never experienced or would never think of asking for. Mazda Miata was created based on what a customer might want.;Adaptive learning is about coping, while generative learning in about creating. Different from adaptive learning in that you have to understand your customers Also focus on the processes of the business as a whole integrated system: customer relations, order taking, production scheduling, material procurement, production and distribution.;Leaders play different roles i