纺织_营销 服装 第四部分 大纲.pptVIP

CONSUMBE BEHAVIOR;CONSUMER BEHAVIOR;Chapter 10 Household Decision Making ;10.2 Types of household;;Stage ;10.5 Husband-wife Influences;Figure 10.2 Husband-wife Roles in Family Decision by Product Category ; Problem recognition Information search The final decision; His level of education is higher than his wife’s His income and occupational status are higher than his wife’s His wife is not employed The couple is at an earlier stage in the family life cycle (young parents), or The couple has a greater than average number of children.;Observation and imitation Experience TV and schools Ot