大学体验英语2Unit3AdvertisingPPT.pptVIP

 Unit 3 Advertising  Passage A: The VictimzlApril, 2012; Teaching Plan;MacDonald:I’m lovin’it 麦当劳：我就喜欢;Step 1 : Warming up;; ; Step 2 : Vocabulary;6.define: vt. state precisely the meaning of 给... 下定义 (related word: definition 定义) 7.quest: v.search, attempt to find 寻求 8.upcoming: adj. coming up 即将来临的 9.underlying: adj. lying under or beneath 潜在的 10.societal: adj. of or relating to society 社会的（related word: society 社会） 11.foster: vt. help the growth or development of (sth.) 培养，促进 12.glamorous: adj. charactierized by or full of glamour 富有魅力的 13.consumption: n. using up of food, energy, resources, etc. 消费 ;Phrases: 1. a lover of fashion 时尚爱好者 2. name-brand items 名牌产品 3. get what sb. pays for 物有所值 4. a victim of advertising 广告的受害者 5. preppy all-American girl 干净利落的典型美国女孩 6. snobby rich girl 自命不凡的富家千金 7. upcoming style 最新潮流 8. underlying images 潜在信息 9. a certain look 特定类型 ; Step 3 : Text Understanding; Part I (para.1) : The author is a shop-a-holic and is crazy about shopping. Part II (paras.2-4) : The author’s own experience and attitude toward clothing . Part III (para.5) : The author’s analysis of advertisers’ and consumers’ psychology. Part IV (Para. 6): Conclusion. ; ;Periods;Periods;Periods; ;Step 4 :Intensive Reading;Step 4 : Intensive Reading;Step 4 : Intensive Reading;Step 4 : Intensive Reading;Step 4 : Intensive Reading;Step 5: Debate Exercises;Debate Summary: ; ;