大学体验英语2(第三版)unit3PPT.ppt

;Warm-up Activity; Things go better with Coca-Cola. (Coca-Cola) 饮可口可乐，万事如意。 (可口可乐); Start ahead. (Rejoice) 成功之路，从头开始。(飘柔);Time is what you make of it. (Swatch) 天长地久。 (斯沃奇手表); MMs melt in your mouth, not in your hand. 只溶在口，不溶在手。 (MM巧克力);Impossible made possible． 使不可能变为可能。 （佳能打印机）;Obey your thirst. 服从你的渴望。;Feel the new space. 感受新境界。 （三星电子）;Take time to indulge． 尽情享受吧！ （ 雀巢冰激凌）;Warm-up Questions;Types of advertisement;A commercial advertisement is one which someone has paid for to promote a product or service. ; PSAs are often placed for free and are intended to educate people about health, safety, or any other issues which affects public welfare.;Warm-up Questions;电视广告 广播广告 平面广告 网络广告 活动广告牌 包装广告 街车广告 车载广告 站台广告;招贴广告 霓虹灯广告 户外广告 灯箱广告 赠品广告 形象广告 夹在报刊中的广告 销售点广告;地铁广告 分类广告 音乐式广告 按钮广告 墙纸广告 直邮广告 赞助式广告 ;LISTEN;Turn to p. 52, and let’s listen. ;Many products for sale seem to scream at us, “Buy me! Buy me!” Advertising is a big business in our world with many products 1)________ for our attention. Think of the last time you bought clothes. You probably noticed the 2)________ of colors, patterns, fabric and brands you could 3)________ from. Which kind of soft 4)________ would you like to have today or what kind of computer do you want? Advertisers are skilled in the art of making their products look the best to appeal to our senses. But products aren’t always what they seem. Sometimes advertising is deceptive and as 5)________, we must be careful about what we choose to buy. It is important to learn to 6)________ products and identify our purpose in purchasing the things we need.;Many products for sale seem to scream at us, “Buy me! Buy me!” Advertising is a big business in our world with many products 1)________ for our attention. Think of the last time you bought clothes. You probably noticed the 2)________ of colors, patterns, fabric and brands