经典蓝色商务ppt宣讲模板：社会化传媒与舆论引导social media cprspost..pptx

You’re almost an expert.;Outline;What is social media?;The social media conversation;The conversation is powered by;Social media is changing our world;Small markets are the new mass market;Word of Mouth is the Future of Marketing;ZAPPOS – Customer service is central;Social media influences people;People are using social media;Canadians are using social media;Reasons Canadians use social media;Top social networking sites (Canada);Social media marketing is growing;Leveraging social media;Social media is practical;What’s the ROI on social media?;Social media is measurable;Social Media is not free;10 Keysto Social Media success;1. Experiment with social media;2. Make a plan;H R Block – Multi-tier Social Media Approach;H R Block – Clear Goals;H R Block – Observations;H R Block – Measuring ROI;3. Listen;Crowd Sourcing – Submit, Discuss, Vote;Crowd Sourcing – Help name our baby;Wisdom of the Crowd says: Amelia by default;Chevy – ChevyA;Chevy – ChevyA;Chevy – ChevyA;4. Be transparent honest ;Belkin – Fake Customer Reviews;5. Share your content;6. Be personal and act like a person;NASA Mars Phoenix rover;7. Contribute in a meaningful way ;8. See criticism as an opportunity;9. Be proactive ;10. Accept you can’t do it all yourself;Summary 10 Keys to Success;THE TOOLS;Social media tools;Social networking sites;Social networking sites;Linked In – Professional Social Network;Facebook;Facebook Pages;Facebook Advertising;Facebook Advertising - Targeting;Facebook Advertising - Placement;Facebook Advertising – Design;Facebook Advertising – Social Actions;Facebook Advertising – Pricing;Facebook Advertising – Analytics;Facebook Advertising – Recommendations;Facebook Applications;Facebook Applications;Facebook Connect;Social networking sites;Blogs;Blogs;Blogs;Microblogging;Twitter;Twitter in Church;Charity: Water – From Twitter to Africa;Charity: Water - $250,000 raised;Charity: Water – Breakthrough Exposure;Charity: Water – Phase 2;Microblogging;Video sharing;Video sharing;Blen