《Lesson11Theeasiertorememberthebetter课件》初中英语北师大2001课标版九年级全一册课件.pptVIP

When we buy something, follow the quality, not the feeling of ads. Unit 3 The Media Lesson 11 The easier to remember,  the better (1). 延庆县第八中学 张静 Just do it. Where can you see and hear advertisements? on the radio on the Internet in the street on TV on the poster in the magazine Look at the text quickly and find out what each paragraph is talking about? The first reading Match the main idea of each paragraph Para 1 Para 2 Para 3 The difficulties and importance of ads. B. The strategy(策略) of ads. C. The methods to make ads. A. Good methods to do Ads B. The information about Ads C. Advertising changes our life What is the text mainly about? Paragraph1:The difficulties and importance of ads. Paragraph2: The methods to make ads. Paragraph3: The strategies(策略) of ads. advertising n. advertise vt. advertiser n. advertisement n. 广告（总称），广告业 做广告 广告商 广告 简写为ad Read and complete the text with the words from the box. (Ex. 1.2) methods famous companies The second reading 方式，方法 著名的 公司 杂志 海报 产品 magazines posters products Advertising has existed for hundreds of years. But in recent years, it has become more and more important as a way to sell ____________. Ads nowadays are more and more difficult to do. Some __________ spend millions of dollars advertising their products. The bigger the product is, the more expensive the ad is. Advertising makes many promises. They show us that if we buy a certain product, we will be happier, healthier, more attractive, more popular, more successful, etc. Check the answers. products companies the context Check the answers. Advertisers have used the same ___________ for many years. Some use humor — funny characters or a joke. Others use a simple song — the easier to remember, the better. The advertisers try to make us feel good so that we like their products. S