大使为立顿代言（Ambassador for Lipton endorsement）.docVIP

大使为立顿代言（Ambassador for Lipton endorsement） Tea drinks account for about 15% of the beverage market in china. And it is expected that the national standard of tea drinks will be officially launched in March next year, which is regarded as a super good by the beverage giants. So in 2004, the tea beverage market of a sudden change in the situation. In March, the tea beverage boss Kangshifu Asahi and Itochu teamed up to create a luxury wagon , the local beverage giant also spend 200 million yuan in the Jianlibao tea fields, and boasted of 2 to 3 years into the first camp of tea drinks. So far, Coca-Cola, Nestle, Wahaha beverage giants all entered the tea market, with the desire of development for many years of carbonated drinks showdown. The tea beverage market veteran speculators Lipton, suddenly marketing speed, and as the insertion of the tea beverage market brand competition knife. Before the master unified market leader, after Coca-Cola, Nestle look at fiercely as a tiger does, Pepsi Lipton brand to win the tea beverage market, the promotion of a indispensable. The 6 campaign: Lipton ambassador day one thousand yuan At the beginning of the month, with the interpretation of Louis Koo in the summer with a big tap to cool the ads aired, Lipton ice Black Tea begins to spread to the terminal Guangzhou Shenzhen two. Lipton ice Black Tea turned out! Lipton ice Black Tea to compete for the 18 to 29 year olds, there is an overlap of the target consumer group and Kangshifu, unity, and both of them have already been made in the China tea drinks near monopoly, Lipton what and they fight? Precise positioning is the first step to success. Todays young people pursue happiness, pursue freedom, live, work and learn in their own way. Nature, self, be yourself! This is the location of the Black Tea Lipton ice and to proclaim the brand concept! This will depend on the Lipton ice Black Tea positioning meet the individual needs of young people to distinguish them from ice Black Tea and