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模数之美——浅谈海报模设计
南京艺术学院硕士学位论文
【摘 要】 “模数”、“模块”、“模件”是设计领域常用的重要概念,它们不尽相
同,但存在着密切的内在联系。对于近现代的设计理论研究和设计实践来说,它们是非
常重要的。“模数”的命题是我论文的主要研究对象,“模数”不是一个崭新的设计概念,
不过“模数海报设计”却是很少有人涉及的领域。对于海报设计的模数方法研究是一次
探索性的过程,研究过程中我将理论结合了实践,很多认识的发现都是从设计实践中得
来的。我认为对于模数海报设计的研究不仅仅在理论上将模数理论与方法得以系统化和
条理化,更是今后海报创作的宝贵经验。因此这篇论文会是一个开始,它是我和导师交
流的产物,也是自己创作的小结,它将指导我在今后的海报创作中更加深入地研究相关
的问题。
【关键词】模数、模块、模件、模数海报设计
I
南京艺术学院硕士学位论文
[ABSTRACT] “Moshu(modulus)”、 “mokuai” and “mojian” are important concepts
in the design sphere. Although they are not the same, there are close inner
connections. They are quite important to the contemporary design practice and
theory study. What’s more they have been influncing directly the social
construction nowadays. The main object in my study is “moshu(modulus)”, which is
not a new design concept. But “modulus poster design” is a sphere that seldom studies. It is
an exploration to study the modulus method of poster design. Many findings are from the
design practice because I connect the theory and practice during the study process. In my
opinion, the study to the modulus poster design is not only to put the modulus theory and
method in order and in a whole in theory sphere, but also a precious experience to the later
poster design practice. In this way this article is a beginning, which is a product by my tutor
and me. Also it is the fruit of my study, which will guide my later poster design.
[KEYWORDS] Moshu(modulus) Mokuai Mojian The modulus poster design
II
南京艺术学院硕士学位论文
绪论
当今,人类社会高度电子化、信息化,海报的职能和
地位已经逐渐的产生了转变。海报的定义是张贴在公共场
所,宣传一定信息的印刷物,具有“一、能引起公众关注,
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