社交网络研究报告.pdf

Always Connected How Smartphones And Social Keep Us Engaged An IDC Research Report, Sponsored By Facebook Always Connected How Smartphones And Social Keep Us Engaged An IDC Research Report, Sponsored By Facebook In This Study In this latest research study from IDC, sponsored by Facebook, we conducted an online survey of 7,446 18-44 year old iPhone and Android smartphone owners in the U.S. over the course of one week in March. We surveyed more than 1,000 people each day. This study was designed to understand how smartphone owners use their phones over the course of a day and the week, with an emphasis on social and communication applications and services. Because of this, the applications list was not designed to be exhaustive of all mobile application categories. 2 Always Connected How Smartphones And Social Keep Us Engaged An IDC Research Report, Sponsored By Facebook Executive Summary 2017 Think about your typical day. When do you feel the most (projected) or least connected to people, information and the world around you? In this study from IDC, sponsored by Facebook, the key 222.4 nding is that mobile + social = connectedness. U.S. Smartphone Users (Millions) Smartphones, coupled with rich applications and U.S. Population Using Smartphones: 67.8% mobile data services, allow us to connect with our family, friends and community from the moment we 2013