（参考）新试析媒体核心竞争力策划以传统电视媒体为例.docVIP

毕 业 论 文 论文题目： 新试析媒体核心竞争力策划----以传统电视媒体为例 学生姓名： 学生学号： 专业班级： 新闻学2005级 学院名称： 新闻与传播学院 指导老师： 学院院长： 2009年4月12日 试析媒体核心竞争力策划 ----以传统电视媒体为例 摘 要 改革开放以来，我国电视事业取得了长足的发展，有力地改变了原有的电视传播格局已建成从城市到农村，有线与无线、广播与电视、卫星与地面、数字与模拟相结合的多层次、多功能的广播电视传输覆盖网络，为群众提供了丰富的精神食粮Abstract Since reform and opening up to the world, Chinas TV industry has made considerable development, particularly satellite television had effectively changed the pattern of the original television. Many provinces and municipalities have been completed wired and wireless, radio and television, satellite and the ground from cities to rural areas, a combination of digital and analog multi-layered, multi-functional coverage of radio and television transmission network for the masses to provide a wealth of spiritual food, to become the masses to understand the principle of party and state policies, the development of the situation at home and abroad an important way to change. As Chinas rapid economic development, spiritual life is becoming richer, the development of Internet technology, the majority of the viewers are not satisfied with just understanding the situation home and abroad, but would like to have more and more rich and colorful programs to enhance peoples spiritual and cultural. Monotonous past programs have long been unable to meet the needs of the people, the audience would like to see more exciting, enriching programs and requested news and information quickly and efficiently transfer. So as to provide a greater variety of programs to meet the different tastes of the audience. Under the impact of the Internet, many existing television programs can not meet the requirements of the audience, there is no appeal, so that there is little support from the audience, so only in the increasingly fierce competition to be forgotten, with declining ratings and cost-effective lower, and be put out of the market. However, due to the unique nature of traditional media and non-substitutability, so the further deve