CHAPTER 4 – The Political Legal and Regulatory Environment 4章–政 治法律监管环境.docVIP

CHAPTER 4 The Political, Legal, and Regulatory Environment of Global Business What makes global marketing so different from domestic marketing? While marketers use essentially the same strategic elements (the 4 p’s) to market their products the environment (PELFREC, plus geography) of different markets (countries) affect how these elements can be used. This chapter focuses on the political and legal aspects of the global environment. POLITICAL ENVIRONMENT Politics has to do with the way power is gained and used and it is closely related to the legal system since governments, and the courts