Nine trap China brand strategy management中国品牌战略管理九个陷阱.docVIP

Nine trap China brand strategy management One day, the boss is very angry Marlboro advertising agency, said: ‘I paid tens of millions of dollars a year, how are you planning out a few horses running around.’ Advertising agency said meaningfully: ‘guaranteed Horses in the ad ran, we pay you tens of millions of dollars of the most valuable in return. ‘ In-depth discussions reasons for deviations Chinese brand building strategy, we have consciously favor in brand management, targeted to avoid making similar mistakes brand management strategy of Chinese enterprises into China easily fall into t