电子游戏市场的盗版.ppt1.pptVIP

The world giant industry The top three Microsoft X-box Ren GameCube Annual profit-------above 20billion dollars Pirated video game As a result, loss of this industry was estimated 2 billion US dollars Where？ Especially East Asian regions including Japan Integrated circuits in the razor converted Mod-chips Original razor became invalid illegally record pirated game CD To affect the profits Microsoft X-box for example, to sell X-box at a loss of 200 dollars to sell 6~12 Razor-blades (about 50/per) to each user =200 dollars (no pirated one) 200(to buy pirated one) Actually，the three giants couldn’t make balance between cost sand profits In fact, in East-Asian region 70% pirated 1/3 of normal price The steps had been taken Ignore the Asian market Update the razor hard -ware regularly To promote Government to pay more attention to the Intellectual protection The reasons why they failed Asia over numbered America in play station companies In several weeks, converted mod-chips appeared East-Asian government haven’t responded Main countries Population （about 1.5 billion） Economy Status in the international stage -Illegally record the video games -Lower price -Pirated video games take up most of the market -New integrated circuit quickly was converted -Government enforce is disappointed 1. Adopted a non-interested policy 2. Regularly update their hardware configuration control panel 3. The government has increased enforcement of intellectual property protection law 4. price 5. enhance the security system 6. Raise peoples awareness of the use of legitimate 1. Can coordinate the implementation of multilateral agreements 2. Provide a forum for the negotiations 3. Dispute Resolution