Session 2. 电子商务应用的方案.pptVIP

Management Information System Instructor: Fei Tian Associate Professor Cell:Email: fei.tian.ahu@ Web: 0/dep/tf/index.htm Session 14 Decision-making Support Systems and Business Intelligence Agenda: DSS GDSS ESS Assignment DECISION-SUPPORT SYSTEMS (DSS) DSS Computer system at the management level of an organization Combines data, analytical tools, and models Supports semi-structured and unstructured decision-making MIS and DSS MIS Provides reports based on routine flow of data Assists in general control of the organization DSS Emphasizes change, flexibility, rapid response, models, assumptions, ad hoc queries, and display graphics Types of Decision-Support Systems Model-driven DSS Primarily stand-alone Uses model to perform “what-if” and other kinds of analysis Data-driven DSS Allows users to extract and analyze useful information from large databases Datamining Finds hidden patterns and relationships in large databases to infer rules Knowledge discovery Overview of a DSS Components of Decision-Support Systems DSS database: collection of current or historical data DSS software system: collection of software tools/mathematical and analytical models User interface: easy interaction Model Abstract representation illustrating components or relationships Sensitivity analysis Asks “what-if” questions repeatedly to determine the impact of change Sensitivity Analysis DSS for Supply Chain Management Comprehensive examination of supply management chain Searches for most efficient and cost-effective combination Reduces overall costs Increases speed and accuracy of filling customer orders DSS for Customer Relationship Management Uses data mining to guide decisions Consolidates customer information into massive data warehouses Uses various analytical tools to slice information into small segments Agenda: DSS GDSS ESS Assignment What Is a GDSS? GROUP DECISION-SUPPORT SYSTEMS (GDSS) Interactive computer-based system Facilitates solution to unstructured