A Brief Analysis of Translatin English Trademarks英语商标翻译简析.docxVIP

ContentsAbstract11. A brief introduction of trademark31.1 Definition of trademark31.2 Classifications of trademark31.3Functions of trademark42. Principles of translating trademark43. The methods of the Chinese translation of English trademarks43.1 Transliterations43.2Literal translation73.3 Paraphrase translation83.4 Semi-literal and semi-transliteration93.5 Combinations of transliteration and paraphrase translation103.6 Other strategies114. Conclusion13References14Acknowledgements14A?Brief Analysis of Translating English TrademarksYin DahongAbstract:Since China entered the World Trade Organization (WTO), the trade rations between China and the other countries have gone a step further. A great number of foreign products pour into Chinese market. How to give better publicity of the goods, and then comes the translation of English trademarks indispensible. In order to get the Chinese market competitive, the translation of their trademarks is very important. Great emphasis is laid on the choice of trademark not only to attract the consumers’ attention but also realize its ultimate goal — to promote sale, because a successful trademark will bring more advantages for enterprises. The task of trademark translation is to create desirable names to promote their products. The translators are required to create trademarks that can convey the messages of the original ones appropriately and be accepted by Chinese consumers.This thesis, introduces the general knowledge of trademarks briefly and the principles of trademark translating. Then talks about several methods of translating trademark names, and gives some examples to explain the methods are workable. Key word: English trademark translation method浅析外国商标的翻译策略尹大红摘要：自从中国加入世界贸易组织后，中国与世界各国的贸易关系进入了一个新的台阶。大量国外商品涌入中国市场。怎样让这些商品得到更好的宣传呢，商标的翻译问题就必不可免的出现了。为了使中国市场具有竞争力，英文商标汉译就显得尤为重要。为了吸引消费者的注意力，实现其促销目的，商标命名者十分注重商标名的选择，因为一个成功的商标名能给企业带来更多的优势。商标名翻译者的任务就是创造理想的名字来推销产品，译者翻译出的名字既要能有效表达原商标的意思，又要能被中国顾客欣赏与接受。本文简要介绍了商标的一般知识和商标翻译的原则。主要讲述了商标翻译的几种方