An Analysis of Language Features in English Advertisements-语专业毕业论文.docx

AN ANALYSIS OF LANGUAGE FEATURESIN ENGLISH ADVERTISEMENTSThesis Statement:With the rapid increase on advertisements, the fast changes in language usage are also obvious and influential. In this paper, here is presented and analyzed some of these changes in three levels respectively. Though detailed survey of three types of advertisements, the similarities and differences in advertising language features have been summarized and explained in different dimensions.Abstract：This paper presents an analytical study of the language features of English advertisements at lexical, syntactical and discourse levels. Three types of advertisements have been surveyed: namely, daily consumer goods ads, technical equipment ads, service ads. Similarities and differences be concluded and possible reasons will be given in the light of meaning and function of language.This paper will be presented in five parts. The first part is the introduction and the last conclusion. The focus of the paper is laid on the three middle parts,which respectively analyze language features at lexical, syntactical and discourse levels. Figures, tables and graphs will be also provided to make the paper persuasive and understandable. Key Words: Lexical, Syntactic, Discourse, Differences摘要：本文通过对书面英语广告的语言分析总结出广告英语在词汇﹑句法﹑篇章上的语言特点。通过对日用品广告﹑科技设备广告﹑服务业广告的深入细致的定量和定性分析，总结出广告英语在此三类广告中的相同点与不同点，并且根据语言的意义，风格及功能解释广告英语的共性以及广告英语在不同类型广告中的特殊性。本文共分五个部分，第一部分和第五部分分别为介绍与总结，中间三个部分为本文核心，分别展开广告英语在词汇﹑句法﹑篇章三个层面的分析。数据，表格和图表的提供更具有说服力。关键词: 词汇，句法，篇章, 不同点An Analysis of Language Features in English Advertisements 1. Introduction We live in a world of advertising. As potential consumers, we are endlessly bombarded with all kinds of products or service information from various media including newspapers, magazines, televisions, radio, posters and Internet, etc. Advertising provides a valuable service to society and its members, because it defines for consumer the meaning and the role of products, services, and institutions. It indicates the