Cultual Differences in West-Eastern Business Negotiation 英语毕业论文.docVIP

Cultural Differences in West-Eastern Business Negotiation 1 Introduction As the step of the development of economic globalization became more and more rapid, there are more and more cooperating and integrating opportunities for all kinds of business. As we can see, there are more and more opportunities for people to do business with people in the different countries all around the world. The west people use the things and wear the clothes which the east country produced, and the east people watch the movies that west made. Thus business around the whole world has already become closer and international. Undoubtedly, the success of the international business is the agreement which all the participated corporations reached. In the process of reaching an agreement, it is necessary to communicate with the business partner about condition, price, production, service, promise, mode, quantity and bargain. The communication process is called Business Negotiation. As a consequence, we can see that business negotiation across border has become more frequent and more complex, and at the same time, with great importance in international business. International business negotiations are carried out by people from different countries. Without question, they have different ways and different style in the negotiation. That is because they have different culture. Culture is a common cognition and understanding shared by the people who belong to the same race or the same nation. Culture forged the notion, value and belief; decide the mode and the ways of their behavior. What people focus, what they like, what they care about, how they think, how they gather, analyze and deal with information, how they make decision, all these are deeply influenced by the culture they hold. Undoubtedly, it is easier to communicate with domestic people who have similar culture background, on the other side; it seems not easy to communicate with a guy who has totally different views. The greater the cu