如何拯救CRM.PDFVIP

49 How to rescue CRM Manuel Ebner, Arthur Hu, Daniel Levitt, and Jim McCrory Even dysfunctional CRM systems may be well positioned for future success. The trick is to step back and think about your real goals. s a rule, CEOs don’t worry much about business software initia- A tives. But customer-relationship-management (CRM) software—the systems that allow companies to plan and analyze marketing campaigns, to identify sales leads, a