Ipad市场营销.doc

Marketing in Practice Project Name: 郭淑君 Class: 510920 NumberAnswer the following questions: 1. Discuss in your own words how iPad as a product fulfills the consumers’ needs or wants.(5 marks) Entering the information age, People are influenced by the informative social and technological environment. The customer’s demand of internet equipment is being more and more. Ipad gives satisfaction sufficient to meet demands or needs. As a pc, it has brought to the life of people with curious. For customers who support iPad think that it is sleek in appearance and light weight. iPad is mainly used for Internet access, taking notes, SNS, sending and receiving E-mail, browsing journals books, watching video listening to music, and playing games. It is very fast and lightly, the software is very easy to navigate. It has a decent speaker, and even a tiny microphone. The life of iPad’s battery is greatly, it can last as long as 11 hours and 28 minutes. There is much free software for you to use. 2. Describe the segment of market for iPad in China.(10 marks) Markets consist of buyers differ in one or more ways. They may differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. A marketer must try different segmentation variables, alone and in combination, to find the best way to view the market structure. Market segmentation is the process of slicing a market for a particular product or service into a number of different segments according to purchasing behavior and habit of customers so as to select and confirm target market.” A market segment meets all of the following criteria，mainly including geographic factors （region，location，city size，population density，climate etc.）；Demographic factors（