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毕业论文外文翻译-框架构建,议程置和启动效应:三种媒体效应模式的演进
(外文资料翻译两篇。)
1.
Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models
Dietram A. Scheufele David Tewksbury
This special issue of Journal of Communication is devoted to theoretical explanations of news framing, agenda setting, and priming effects. It examines if and how the three models are related and what potential relationships between them tell theorists and researchers about the effects of mass media. As an introduction to this effort, this essay provides a very brief review of the three effects and their roots in media-effects research.Based on this overview, we highlight a few key dimensions along which one can compare,framing, agenda setting, and priming. We conclude with a description of the contexts within which the three models operate, and the broader implications that these conceptual distinctions have for the growth of our discipline.
Parsimony versus precision: framing, agenda setting, and priming
The three models we focus on in this issue梖raming, agenda setting, and priming梙ave received significant scholarly attention since they we re introduced. Agenda setting refers to the idea that there is a strong correlation between the emphasis that mass media place on certain issues (e.g., based on relative placement or amount of coverage) and the importance attributed to these issues by mass audiences (McCombs Shaw, 1972). As defined in the political communication literature, Priming refers to慶hanges in the standards that people use to make political evaluations?Iyengar Kinder, 1987, p. 63). Priming occurs when news content suggests to news audiences that they ought to use specific issues as benchmarks for evaluating the performance of leaders and governments. It is often understood as an extension of agenda setting.
There are two reasons for this: (a) Both effects are based on memory-based models of information processing. These models assume that peop
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