论明星代言虚假广告的法律分-法学毕业论文.docxVIP

论明星代言虚假广告的法律分析 目 录摘要1Abstract1一 、明星代言虚假广告的常见形式2（一）内容虚假的广告2（二）隐瞒重要信息的广告2（三）夸大其词的广告3二、虚假广告泛滥的成因及社会危害3（一）虚假广告泛滥的成因3（二）虚假广告泛滥的社会危害4三、明星代言虚假广告的预防措施5（一）消费者提高自身对虚假广告词辨认能力5（二）媒体通过公益形式对广大消费者普及预防虚假广告的知识5（三）政府部门应当禁止明星为自身没有使用过的产品做代言人5四、关于明星代言虚假广告的相关对策及建议5（一）借鉴国外关于广告代言的相关法律规定5（二）完善监督体制6（三）对明星代言行为进行规范6 （四）消费者提高权利意识和自我保护意识6参考文献8致谢9论明星代言虚假广告的法律分析 摘 要：众所周知，近年来，“明星代言广告”这一事件在社会上颇为流行，群众疯狂追求明星所代言的产品，因此，我国广告业也快速发展起来，在此也获得了不错的效果，然而由于国家法制建设及政府监督管理体制不完善等各方面的原因。“明星代言虚假广告”这一事实已经使广大消费者的合法权益受到侵害，虚假广告的泛滥所形成的危害，已经成为众目睽睽的事实。首先；本文从分析虚假广告的概念和广告代言人的定义入手；了解虚假广告的界定和广告代言人；深入了解一下虚假广告所造成的危害已经不仅是消费者合法权益的局部问题；它甚至已经对广告行业和整个国民经济都已经产生了严重影响。关键词：明星代言；虚假广告；消费者;危害；对策Theory of star endorsement of false advertisement legal analysisAbstract:It as is well known,celebrity endorsement had been popular in recent years and thus the citizens pursued the products that celebrity endorsed. Then,the advertisement of our country has improved a lot and earn a great influence. However, it turns out that some of the products they have endorsed are inferior goods or fake products result from the unsound of the law establishment and the poor supervision of the government. The false advertisements made by some stars and celebrities have misled many consumers and aroused great dissatisfaction among the public. The false advertisements which are full of deception and lies are spreading unchecked. Firstly,kthe distinction of false advertisements and the celebrity endorsement are identified through analyzing the concept of the false advertisements and the definition of the celebrity endorsement. Then，the significance of looking into the hazard of false advertisement is elaborated in detail. The problem of false advertisement has been not just the protection of the legal right of the consumer，but also an important effection to the advertising industry and the economy of the whole country.Keywords:Star endorsement;Thefalse advertiseent; Consumer;Harm;countermeasures 一、明星代言虚假广告的常见形式对于虚假广告，虽然我国法律各方面都没有明确定义和讲述，但是我们完全可以从相关法律中揣摩出来；《广告法》第四条：广告不得