高校非体育专业学生体育消费现状及对策的研究体育专业.docVIP

益阳市高校非体育专业学生体育消费现状及对策研究 摘要：当今社会，体育消费被称之为“健康消费”或“绿色消费”，已经成为人们生活消费中不可缺少的一部分。“花钱买健康”的思想已经成为人们消费的新理念、新时尚。 高校大学生对于实施科技兴国战略，提高中华民族素质，促进社会发展和经济建设的各类人才起着重要的作用。研究高校非体育专业大学生体育消费现状，可以引导高校非体育专业大学生进行健康的体育消费。 本研究采用文献资料法、问卷调查法、专家访谈法、逻辑分析法、数理统计法，对益阳市4所高校非体育专业学生，采用随机抽样的方法进行调查。了解益阳市高校非体育专业大学生对体育消费的基本情况、消费动机、消费水平、消费结构及影响因素进行深入的调查与分析，并提出适当的建议。反映益阳市高校非体育专业大学生参加体育健身体育锻炼的态度和锻炼途径等现状，以引导高校学生正确认识和参与体育消费，推动高校体育健身活动的开展。同时，为加快中小城市体育产业发展提供相应的理论依据。 关键词：益阳市；高校学生；体育消费 Yiyang City College students of non-sports sports Consumer Present Situation and Countermeasures Liu Juan (Hunan City University of Physical Education 2005 Professional Social Sports, Yiyang, 413000, China） Abstract:Enter todays society, sports consumer has been referred to as health consumer or green consumerism has become a consumer of peoples lives become an indispensable part of. Text to be translated.Spend money on health has become the thinking of the new concept of consumption, the new fashion. University students of science and technology for the implementation of strategies to improve the quality of the Chinese nation, promote social development and economic development professionals have played an important role. Research on College Students College sports consumption can not only try to guide the college students of non-sports health professional sports consumption, can promote the reform of college sports programs within the sports and the formation of the consumer market, but also to understand the enterprise of University College Students Sports of the gap in the consumer market, found new business opportunities to colleges and universities to promote non-sports professional college students themselves, college, sports, consumer business to sustainable development. In this study, literature survey, expert interviews, logical analysis, mathematical statistics, four of Yiyang City, non-sports professional college students, using random sampling method to conduct an investigation. Understanding of Yiyang City University Co