网络营销毕业的设计.doc

兰州工业高等专科学校 毕 业 设 计（论 文） 题目：爆米花网北京地区营销方案 专 业 市场营销 班 级 09班_______ 姓 名 刘化婷 学 号 200905101119 指导教师 郭小玉 _____ 摘 要 本方案本着爆米花网的目前现状知名度不高，市场推广不深以及公司的发展太局限这样一个背景，从写作目的出发，结合实际，顺应潮流，最后在本公司的大力主持下，我精心整理编写才完成了这份方案的撰写。本文研究的目的是：提高爆米花网的知名度、吸引更多的用户来爆米花网及开拓更广阔的与4A合作平台！爆米花网是同行业首家实行实名制的公司以及经营模式的创新为未来公司发展奠定了基础，经过本方案的调查研究得出网络营销的可行性和找出了爆米花网的市场定位，运用市场营销学相关理论，通过对网路环境进行细分进而制定出符合爆米花走的营销策略之路！此外本方案的又一特色是展示服务营销的实用性和优越性，在本方案的撰写过程中融入了爆米花网很多的服务营销的理念和方式方法，对于方案也增色不少。通过资料的收集整理分析最后达到了撰写目的，达到了预期的结果，最后为爆米花网制定了一套全面的方案！以达到推广和拓深 渠道合作的目的！ 关键词 网络营销；服务营销：电子商务 ABSTRACT The current status of the programme in popcorn network visibility is not high, marketing is not deep, and the companys development too limited such a background, starting from the purpose, in connection with reality, go with the tide, and finally under the auspices of the companys strong, I carefully prepared to complete the writing of this programme. Purpose of this paper is : improve popcorn network awareness, attract more users to popcorn and 4A of the network and to develop a broad platform of cooperation! Popcorn company networks is the industrys first real - name system, and business model innovation for the future of the company laid the Foundation for development, after the investigation concluded that the network marketing of the programme and find out the feasibility of the popcorn market orientation of network, application of marketing theory, through subdivision of the network environment and thus develop in line with popcorn, take the road of marketing strategy.In addition another characteristic of this programme is to demonstrate thpracticality of service marketing and advantages, the popcorn into the writing process of the programme network services marketing concept and how many, for programmes are better. Through the analysis of data collected last reached the writing purpose achieved the expected results, last for popcorn network has developed a comprehensive program