ios与Android操作系统的创新策略评估(英语论文) p18 .docxVIP

A report about the innovation strategy of Google and Apple for the mobiledevices operating system1. Executive summarySince the iPhone debut in early 2007, once the smartphone directly with the mobile Internet era, while smartphone penetration straight up, on the other hand the market there are now two strong rivalries: iPhone and Android phones.In this report, the author will consider and critique the innovation strategy of Google and Apple for the mobile devices operating system.The author will focus on assessment of Innovation space, the aspect of innovation andorganisationinnovation capabil