STARBUCKS商务英语.pptVIP

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STARBUCKS商务英语

Founder: Howard Schultz Establishment time : 1971 Nearly 12000 branches throughout North America, South America, Europe, the Middle East and the Pacific area. Dates and events in the company history : The Sales and Purchases of Starbucks More than 5500 stores in over 50 countries Mainly lie in North America , Latin America, Middle East and the Pacific Region. Sales Methods One of Starbucks’ philosophies is to reach our customers where they work, travel, shop, and dine. Retail centers, Office buildings, University campuses The Purchases of Raw Materials The aim is simple: to supply our customers with the best coffee possible. Latin America Africa Asia We source our coffee on quality, not on price, and only with working ethically sound coffees. The Choosing Of Suppliers Highly respected manufacturers Possess vast experience Current situation: The per capita comsumption of coffee in China is 0.01kg. The coffee market is booming at the speed of 30% per year. Now it is time to expand our business to other areas. The number of outlets in China will increase from 30 to 200 within 3-5 years. Here The quality of life Unique experience Enjoy your leisure time Life is in your hand We are at your service * * 1971 the first Starbucks opened at Pike Place Market, in Seattlein 1982 Howard Schultz joins Starbucks. 1987 Schulz found local investors and bought Starbucks. 1990s The demand for great coffee allows Starbucks to expand beyond Seattle 1992 the company went public and stocks were now traded at the NASDAQ 2001 Starbucks eventually jumped on the Old Continent and opened their first cafe in the Old World: Zurich, Switzerland. Today the company has more than 8.000 cafes in more than 30 countries. Management style : involve all members in decision making definite team goal specific tasks for everyone creat room for feedback flexible working time focus on t

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