市场营销网络中的虚拟品经济.docVIP

网络中的虚拟商品经济 　 学生： 学号：06052100102 专 业：市场营销 班级：2006级1班 指导教师： 四川理工学院经济与管理学院 二OO八年九月 摘 要 随着网络技术的普及和应用，人们生活中出现了一个无法拒绝和改变的趋势：网络改变了我们生活、娱乐和工作的方式。随着这几年网络技术在商业上的应用，网络中出现了大量的新生事物和模式。 虽然网络中出现了大量的新生事物,例如虚拟币、虚拟商品、虚拟物品、虚拟财产等，而且人们对网络中的虚拟商品经济有很高的重视程度，但是概念的混乱，定义的缺失使人们对网络中的虚拟商品的认识还处于混乱和盲目的阶段。 笔者通过对网络中的虚拟商品的深入研究，定义另一种不同于实体商品的全新的商品形态——网络虚拟商品。 定义、规范网络虚拟商品，构架、整理网络虚拟商品的各个方面信息，有助于更科学和深入地研究和掌握这类经济现象，有助于更好的规范和管理这个新形成的市场，同时能让这种经济更好满足人们的特定需求，更好的为人们的生活服务。 关键词：网络经济 ，商业模式，虚拟商品，虚拟经济 ABSTRACT Along with networking popularization and application, peoples life presented one to be unable to change and the rejection tendency: The network changed our life, the entertainment and the working. Along with these years networking in the commercial application, in the network presented the massive newly emerging things and the pattern. Although in the network presented the massive newly emerging things， for example hypothesized coin, hypothesized commodity, hypothesized goods, hypothesized property and so on, although in peoples has the very high value degree to network hypothesized commodity economy, but the concept confusion, the definition flaw causes in peoples also to be at chaotic and the blind stage to network hypothesized commodity understanding. Author through to the network hypothesized commoditys deep research, defines another kind to be different with the entity commodity brand-new commodity shape - - network hypothesized commodity. Definition, the standard network hypothesized commodity, the skeleton, the reorganization network hypothesized commoditys each aspect information, is helpful to scientifically and studies and grasps this kind of economic phenomena thoroughly, is helpful and manages the market which in a better standard this forms newly, simultaneously can let this economy be better meets peoples specific need, better for peoples life-support services. Key word: Network economy, Business model, Hypothesized commodity，Hypothesized economy 目 录 1.前言----------------