汽车售后服务外文献及翻译.docVIP

外文文献及翻译 Automotive marketing services are always accompanied by Auto 4S shops or automobile dealers and customers arising in the course of cooperation. Into in the whole process of marketing services before-sale service, in-sale service and after-sale service. Car sales Qian service is through marketing personnel to car products of related related information made to target customer, including car of technology indicators, and main performance, and configuration and price,; sales in the service is is for customer provides advisory, and shopping guide, and ordered, and settlement and car junction, service; car after-sales service is for customer on car do debugging, and maintenance, and maintenance,, excluded technology fault, provides technology support, sent products improved or upgrade information and get customer on car products and service of feedback information. Auto market after-sales service appear inevitable outcome is the result of market competition. Car products in development to must degree Shang, manufacturing technology has comparable, is car market from products steering service of main causes, however, after-sales service often is car 4S shop or car dealer of main strategy ACE, and reality of car after-sales service in the exists many of problem is consumer by understanding of, thus effect has consumer on car products of purchase and accept car after-sales service produced has many negative of effect. Therefore, automotive products, after-sales service, meticulous auto 4S shops or automobile dealers touched the hearts of customers, enhancing customer satisfaction, win the market. This shows that the automotive after-sales services the importance of the role, automotive after-sales service in the whole process of automobile marketing has a special mission, for automotive products and services into the market of excess and plays an active role in promoting development, is of far-reaching significance, the prosperity market.? Described above is very g