浅谈影响企业行为关键因素.docVIP

浅谈影响企业行为关键因素 　　Introduction:This essay would analyse the key points of the entrepreneurial behaviour and explain why these factors become the import ones and how we should apply with them to become the successful entrepreneurial. Wickham (2004) declaimed that the roles of the personality factor, the resources and the marketing strategy are all the factors that influenced the entrepreneurial process and there are three factors that are the most important ones than others which influenced entrepreneurial behaviour. The essay would base on his theories and use a lot of actual examples to support his views and assay the actions offered by the entrepreneurial and discuss some different views of the opinion. 　　Keywords: factors entrepreneurial managent 　　Entrepreneurial are used to describe how top managers take them do and the entrepreneurial behaviour are the tools or the functions that the managers undertake. The influence key factors that affect the entrepreneurial behaviour, according to Wickham’s theory, could be divided into three sections: personality, the resources and the business strategy. 　　Firstly, generally speaking, different people have different ideas of what is the personality of the entrepreneurial and the personality is an intangible asset of an entrepreneurial and could not be copied by others. The personality is been composed by three parts. The beginning one is the personal skill. Stephen S and Timmons J (2003) believed that the personal skill included six dominant themes: commitment and determination, leadership, opportunity obsession, tolerance of risk ambiguity and uncertainty, creativity self-reliance and adaptability, and motivation to excel but kirton argued the cognitive style is the key point of personal skill. The two theories are the basic similar ones and all need the skills of the entrepreneurial such as “experienced, possessing intimate knowledge of the technology, sound general management skills”, good communication ability and “capa