论“质量门”机下惠普的管理漏洞及管理创新的改进建议.docVIP

PAGE PAGE 12 东北财经大学自学考试本科毕业论文 论信息安全在BPO行业中的 作 者 冯 磊 专 业 公司管理 总 考 号 020309100326 指导教师 王伟娅 答辩日期 成 绩 内 容 提 要 在科学日新月异，技术不断进步的21世纪，IT服务企业的生存环境显得非常恶劣和残酷，因此在当今快速发展的信息市场服务上，如何确立高标准的管理体系，树立高品质的品牌文化，打造高质量的IT服务市场，将成为现代BPO企业的一个严峻考验。而前不久由于惠普电脑故障而引发的“质量门”，给电脑消费市场带来的重创，从而引发在企业管理中出现的漏洞问题是值得深思的。论文全面阐述了在此次事件中对惠普管理漏洞的分析总结，从而进一步深入研究在管理创新上改进策略的建议。 关键词： 企业危机 质量门 管理漏洞 管理创新 Abstract In the 21 century that the science are advancing with each passing day and technolody makes progress continuously, living environment of enterprise appears extremly bad and cruel, the variety of consumption demands makes it more difficult to predict. So in Nowadays fast developed computer market, how to establish high standards of management system, establish a high quality brand culture, and make high-quality IT market will become a tough test in nowadays companies. Whereas, not long ago, the quality gate due to HP computer malfunction has brought terrible beating to the computer consumer market, consequently caused the loophole issue appears in the business management, which is worthy to think deeply. The paper fully described the analysis and summary to HP management loopholes in this event, further in-depth study on the recommendations of strategy improvement on management innovation. Key words: enterprise crisis, quality gate, management loopholes, management innovation 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc271575352 一、惠普的发展历程 PAGEREF _Toc271575352 \h 5 HYPERLINK \l _Toc271575353 ㈠惠普的起步 PAGEREF _Toc271575353 \h 5 HYPERLINK \l _Toc271575354 ㈡惠普的崛起 PAGEREF _Toc271575354 \h 5 HYPERLINK \l _Toc271575355 二、质量门”风波始末 PAGEREF _Toc271575355 \h 6 HYPERLINK \l _Toc271575356 ㈠质量问题的频发 PAGEREF _Toc271575356 \h 6 HYPERLINK \l _Toc271575357 ㈡相关部门的回应 PAGEREF _Toc271575357