Unit 2 Establish business relations--chenkesheng-大学课件.pptVIP

International Business Communication By: Benjamin Chen Unit 2  Establish Business Relations Main contents Part 1 Seek new customers Part 2 Establish business relations Part 3 Letter writing of establishing business relations Part 4 Key words and preposition Important point How to write a letter of establish business relations? Part 1 Seeking New Customers Foreign Trade is vital to the modern society. (financial tsunami) The first step to expand business is: Finding a new customer abroad; And entering into trade relations Who will be your potential client? Banks(银行) Advertisement（广告） Chambers of commerce（商会） Trade directory （贸易行名录） Commercial counselor’s office （商务参赞处） Business houses of the same trade (商行) Export commodities fairs（商品交易会） Internet（网络） Market investigation, etc.（市场调研） Part 2 Establish business relations Potential customer Letter sent to him or her. Establish business relations Outline of the Body in a Letter Opening sentence : Where and from whom you got the name, address and Hope to establish business relations. Actual message : A brief self-introduction of your firm, including business scope, financial standing and some necessary reference. Closing sentence : an early reply from the new customer. Where and from whom you got the name, etc. We have learned from the Commercial Counselor’s Office of our Embassy in your country that you are interested in Chinese handcraft. We obtained your name and address from the internet. Our market survey showed that you are the largest importer of cases and bags in Egypt. Your aims. In order to expand our products into South America, we are writing to you to seek cooperate possibility. ?We are writing to you to establish long-term trade relations新生儿湿疹 with you. ?We wish to express our desire to enter into business relationship with you. Your self-introduction We are a leading company with many years’ experience in machinery export business. We enjoy a good