2943.A XXX公司的市场开发的策略的研究 本科毕业的设计.docVIP

本科毕业设计（论文） XXX公司的市场开发策略研究 学 院 经济管理学院 专 业 工商管理 年级班别 学 号 学生姓名 指导教师 年 月 日 摘 要 市场、新客户的开发，是每个公司都必须面临和解决的现实问题。新市场开发的成效与质量的好坏，对一个企业的成长至关重要对于一些成长中的企业来说，新市场开发的多少与质量的好坏则是衡量营销人员个人能力的唯一标准This article will carry on to important showing of market development through HUAMEI company. With an example by the HUAMEI company, This article show a problem which developed enterprise faces in the market development. At first, this article carries on the introduction to the HUAMEI companys present situation. This article briefed the HUAMEI companys present situation and the HUAMEI companys recent years sales volume. Then, the HUAMEI company’s recent years sales volume derives the problem of HUAMEI company’s market development strategy. The second, this article carries on the analysis to the HUAMEI companys market development strategy. The entire analysis process divides into three parts. One is the analysis of HUAMEI company’s competitive ability. Another one is analysis of HUAMEI company’s market development process. The last one is the analysis of HUAMEI company’s market development strategy. The analysis of HUAMEI company’s competitive ability and HUAMEI company’s market development process provided the basis of HUAMEI company’s choosing Brand strategy to be its market development strategy. The analysis of HUAME company’s market development strategy is a part that just make a analysis of the problem of HUAMEI company’s market development strategy. At last, the article show the way of improvement to the HUAMEI company’s market development strategy. The market investigation is the most effective way for HUAMEI company to obtains each market’s information. After obtaining the information of each market, what HUAMEI company need to do is making the analysis of the information, and considering which market to enter. Though entering the Goal market, HUAMEI company can improve the product mark