浅析廿一客食品集团销售模式及市场的策略.docVIP

A Preliminary Study of the Sales Model and Marketing Strategy of the 21 Cake Food (Group) Company 浅析廿一客食品集团销售模式及市场策略 ? 国际交流学院 International Exchange Faculty International Business 学号（Student Number）: 姓名: Student Name： 指导教师： Supervisor: Lecturer Cen Jian 上海第二工业大学 Shanghai Second Polytechnic University May 2009 A Preliminary Study of the Sales Model and Marketing Strategy of the 21 Cake Food (Group) Company SUMMARY 21cake is a professional food group which is developing at high speed. And it has been the one of the most famous cake brand in now days. The company establish at 2004 in Beijing, as a rising corporation, it has build a brand status and marketing firmly during four-year development, which has been the collective choice of European Union embassies in Beijing. Non-store Retailing is one feature of its brand.Starting from the beginning, 21cake chose the most suitable kind of sales mode carefully. Non-store Retailing is a kind of essential sales mode which can reflect the development and trend of ages and, is theIs a commercial economic development of the natural product of a certain stage, is also the inevitable trend of technological progress.As Non-store Retailing is at the beginning stage in China, and need to study much experience by advantage cases from abroad and need the companies find out themselves problems. So as 21cake a example, we can discovery the advantage and disadvantage of Non-store Retailing. On the whole, by the rising and development of this kind of sales mode, it has abundance of dominance, such as widening the market, easy-buying, saving current cost and so on. It must be the new marketing weapons in China in 21th century. The rental cost and the style of buying is the most two aspects of advantage. Firstly, at the rental cost aspect. Because China has experience a high speed development and investment during these years, most cities in China happen to require the tenement for strong demand,