管理咨询麦肯锡的研究的报告.pptVIP

SA-SU0050-030611-A4 * Organizations should consider short-term and long-term objectives when implementing CRM solutions. A company’s short-term actions –incremental CRM improvements – will have a direct impact on its long-term architectural and financial goals. SA-SU0050-030611-A4 * As noted earlier, a CRM system can’t be successful without the right customer data, which is available from both internal and external sources. SA-SU0050-030611-A4 * Companies should determine both the process necessary to implement each initiative and the CRM assets required for each step along the way. Companies often already hold these assets, which should be gathered from wherever they reside in the organization for use in the program. Through this test program, a company can determine if an initiative is productive before implementing a large-scale CRM solution. SA-SU0050-030611-A4 * This template is not designed for Notes view printouts. Only use this Template for OnScreen presentations to large groups of 50+. To have the option of using the Notes Page for print outs and Slide view for OnScreen presentations, use the ‘U_Template 2000’. SA-SU0050-030611-A4 * SA-SU0050-030611-A4 * SA-SU0050-030611-A4 * SA-SU0050-030611-A4 * SA-SU0050-030611-A4 * SA-SU0050-030611-A4 * SA-SU0050-030611-A4 * SA-SU0050-030611-A4 * SA-SU0050-030611-A4 * SA-SU0050-030611-A4 * SA-SU0050-030611-A4 * SA-SU0050-030611-A4 Unit of measure * Footnote Source: Source Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. SA-SU0050-030611-A4 SA-SU0050-030611-A4 重要资料敬请保密看后删除 SA-SU0050-030611-A4 * SEGMENT MANAGEMENT TREND - 1 e.g. those that leave or reduce relationship because actively dissatisfied, often by a specific event ine