直复营销中的客户关系管理定稿.pptVIP

* 2. Essential Elements of Customer Marketing 直复营销中的客户关系管理 1 ? 1998-2010 Smith Browning Direct, Inc. All Rights Reserved. Direct Marketing Association 2 The Essential Elements Of Customer-Centric Marketing 三个重要问题： ?? Customer Centric Concept ??客户中心理念 ??Customer Lifecycles ??客户生命周期 ?? Customer Loyalty 客户忠诚度 ? 1998-2010 Smith Browning Direct, Inc. All Rights Reserved. Direct Marketing Association 3 一.客户中心理念 Customer-Centric or Product-Centric? （一）.客户为中心和以产品为中心的区别 （线上和线下渠道） ?Direct Marketing Association 4 ?? Current customers respon